Scope: Strategy, Writing, Structure Design, 3D Modeling, Branding, Photography

Marianne Eaves, Kentucky's first female Master Distiller, today debuts Forbidden, the spirits industry's first white corn and white winter wheat expression of bold Kentucky bourbon. Inspired by Southern cooking, Forbidden is the culmination of nearly a decade of work by Eaves to capture the essence of an elegant mature bourbon achieved by nontraditional low-temperature fermentation.

Product photography: Paul Mehaffey and Michael Tittel

"Total creativity involves a certain degree of rebellion. To be completely creative, I tend to do things that are a little bit forbidden," said Eaves, who has fully controlled the distillation, aging and bottling of Forbidden from grain to glass. "While creating Forbidden, I have had the freedom to cross deep into uncharted territory by using nontraditional ingredients and techniques. The resulting bourbon, on my palate, is perfection.” - Marianne Eaves