Project Scope: Strategy, Naming, Design, 3D modeling We were pretty amped to design the packaging for D’Addario’s new X Series, the most technologically advanced guitar strings from the legendary New York brand. Along the way, we talked to some mus
       
     
Work / D'Addario
Project Scope: Design and Production The National returns with their highly anticipated new live album "Rome," designed by Holotype. This latest offering from the iconic indie rock band showcases their signature blend of introspective lyrics and lu
       
     
Work / The National
Project Scope: Album Design, Merchandise Design The latest solo album from The National’s Matt Berninger, called Get Sunk. Matt is a Grammy-winning artist and critically-acclaimed songwriter. All X-ray photography for the album was taken by Nick V
       
     
Work / Matt Berninger : Get Sunk
Project Scope: Album Designs, Merchandise Design, Web Design The National’s Matt Berninger reached out to us to design his debut solo album. How can you says no to a Grammy award-winning artist? We are major fans of his work, and now have become cl
       
     
Work / Matt Berninger : Serpentine Prison
Project Scope: Strategy, Package Design, Brand Identity, Activation Redesigning one of the most iconic brands is always a tall task, but over a decade after designing this icon, it is as fresh as the day it launched. Creative Director: Dale Doyle
       
     
Work / Sour Patch Kids
Project Scope: Strategy, Company Naming, Writing, Creative Direction, Design, Photography Meet Cursive, our newest brand. We worked with founders Rob Herman and Mike Hunter to develop the name and identity for their commercial printing business.
       
     
Work / Cursive
Scope: Strategy, Brand Identity, Look and Feel, Writing Mary Alice Hadley established one of Louisville’s most iconic and well-known potteries. Born into a family of clay tile makers, her knowledge of working with clay began in her early years. Exh
       
     
Work / Hadley Pottery
Scope: Strategy, Writing, Structure Design, 3D Modeling, Branding, Photography Marianne Eaves, Kentucky's first female Master Distiller, today debuts Forbidden, the spirits industry's first white corn and white winter wheat expression of bold Kentu
       
     
Work / Forbidden Bourbon
Project Scope: Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Environment, and Apparel. Stafford Jewelers was born in the year of the monkey. We we created the entire brand strategy, brand concept, brand story an
       
     
Work / Stafford Jewelers
Project Scope- Structure Design, Packaging, Branding Captain Morgan approached us to design a limited edition Rum that commemorated the sinking of Captain Morgan’s favorite ship, the Satisfaction. The packaging structure pays homage to the structur
       
     
Work / Captain Morgan
Project Scope: Naming, Brand Strategy, Brand Identity, Storytelling, Packaging, Illustration, Typography, Environment, and Apparel. Creating a restaurant from scratch. Sacred Beast is a modern diner, focused on simple food taken seriously, from awa
       
     
Work / Sacred Beast Diner
Project Scope: Naming, Identity, Collateral, Gear Aaconn Studio is a photography studio led by Aaron Conway. We were tasked to develop a new name for his business, and create a look, tone, feel that is distinctive.
       
     
Work / Aaconn Studio
Project Scope: Brand Development, Brand Strategy, Brand Identity, Packaging, Animation and 3D Modeling Marianne Eaves is the first female master distiller, and this is her entry into shaking up the spirits industry. We are excited to share the “Dis
       
     
Work / EAVES
Project Scope: Brand Creation, Brand Identity, Illustration, Packaging, Photography We partnered with Northern Row Distillery to develop our own Holotype Winter Gin, a holiday gift for our clients and collaborators. The leopard, fox and monkey are
       
     
Work / Holotype Gin
Scope: Brand Identity, Typography, Photo Direction When Grammy-winning artist Matt Berninger and the legendary multi-instrumentalist, Booker T Jones, joined forces to start Book Records, they called on us to develop the identity system and look, to
       
     
Work / Book's Records
Scope: Strategy, Naming, Writing, Creative Direction, Design and Activation. ABF conducts research that explores the intersection of law and society — to expand knowledge and advance justice. Their groundbreaking work is used to spark conversation
       
     
Work / American Bar Foundation
Project Scope: Strategy, Writing, Photography, Design. Refinery finds and develops the next generation of companies on a mission to change the way we see the world. We loved working with Refinery to relaunch their brand. We developed their brand s
       
     
Work / Refinery Ventures