Scope: Strategy, Naming, Design, 3D modeling

We were pretty amped to design the packaging for D’Addario’s new X Series, the most technologically advanced guitar strings from the legendary New York brand. Along the way, we talked to some musicians, toured D’Addario’s amazing lab, and even bought ourselves a guitar or two. Pick up a set for your favorite axe at your favorite music.

Scope: Strategy, Naming, Design, 3D modeling

We were pretty amped to design the packaging for D’Addario’s new X Series, the most technologically advanced guitar strings from the legendary New York brand. Along the way, we talked to some musicians, toured D’Addario’s amazing lab, and even bought ourselves a guitar or two. Pick up a set for your favorite axe at your favorite music.