Project Scope: Brand Redesign, Illustration, Typography and Production

Weird name, right? Even weirder when you find out we don’t sell chicken feed, forestry services, or even mushrooms.

So if it’s not a product, or even an ingredient, just what the heck is it?

Hen of the Woods is an attitude — a tireless belief that there has got to be a better way. It all started with a salad, and three Cincinnati chefs who were absolutely convinced that there had to be a better way to make gluten-free croutons. Countless trials later we found it, and our Red Wine Vinegar potato chips born. That better crouton became a runaway hit, and grew into a complete line of full-flavor, better-than-the-other-guys potato chips that we sold to like-minded food lovers, restaurants and breweries.