Project Scope- Structure Design, Packaging, Branding

Captain Morgan approached us to design a limited edition Rum that commemorated the sinking of Captain Morgan’s favorite ship, the Satisfaction. The packaging structure pays homage to the structure that would be found on the ship he sailed on, prior to it hitting the bottom of the sea.

Executive Creative Directors: Dale Doyle, Gerhard Koenderink.

Design Directors: Jeff Maurer, Joe Napier