In biology, a holotype is the individual specimen that is used to describe a new, or newly discovered, species. In other words, a holotype is the first of its kind.

At Holotype, we strive to help each of our clients become the first of *their* kind, creating brands and brand experiences that redefine their category and set the stage for explosive growth.

Equal parts strategy and design, we are a team of creative thinkers and hands-on creators who partner with senior leaders unafraid to challenge convention and reimagine their future.